Perform At
Your Peak.
Online coaching for busy professionals, powered by the Prime State framework. Choose the level of structure, coaching, and active performance management that fits your needs.
The Prime State Framework.
Every pathway is built on the same three pillars. Foundation and Performance give you personalised coaching at the right level of support. The full Prime State Protocol adds objective measurement and active performance management.
Energy
Training, recovery, and lifestyle habits designed to create sustained physical and mental energy throughout the working day.
Cognitive Clarity
Strength, cardiovascular fitness, and structured recovery that support clearer thinking, better focus, and stronger decisions.
Longevity
A body built to perform for decades, with strength, mobility, body composition, and health markers managed systematically.
Built for People Who Perform.
Coaching for professionals who take their physical performance as seriously as their professional performance.
Executives & Directors
High output, high stress, limited time. A structured programme that fits your schedule and protects your health.
Time-Poor Professionals
Efficient, purposeful sessions designed around your working life, with no wasted time and no guesswork.
Performance-Driven Individuals
Measurable progress in strength, body composition, energy, and recovery, tracked and developed systematically.
People Who Want Expert Guidance
20+ years of coaching and a BSc in Physiology, applied to your goals, your schedule, and your starting point.
A Clear Path to Better Performance.
The starting point depends on the level of support you choose, but every pathway is personal, structured, and built around your real life.
Apply
Tell us about your goals, schedule, training history, and current challenges.
20-Minute Call
We clarify your needs and recommend the right Prime State pathway.
Your Starting Point
Foundation and Performance begin with a personalised coaching plan and an initial three-month commitment. The full Prime State Protocol begins with the Executive Performance Baseline.
Coach & Progress
Your training and support adapt to your progress, workload, travel, and recovery.
Review & Continue
After the initial commitment, Foundation and Performance continue month to month. Protocol follows the agreed 12-week pathway, with retesting, a findings report, and a next-phase plan.
One Framework. Three Levels of Coaching.
Foundation and Performance are ongoing monthly coaching services with an initial three-month commitment. The full Prime State Protocol starts separately with the £650 Executive Performance Baseline.
Prime State Foundation
For self-directed professionals who want an expert-built programme and dependable accountability.
£199 per month · initial 3-month commitment
- Custom programme via Trainerize
- Exercise video library
- Progress and load tracking
- Fortnightly coach check-in
- Form feedback on submitted videos
- Direct message access
- Programme updated every 6 weeks
Prime State Performance
For professionals who want training and nutrition managed together with closer weekly support.
£360 per month · initial 3-month commitment
- Everything in Foundation
- Weekly coach check-in
- Personalised nutrition guidance
- Macro and calorie targets
- Weekly nutrition review
- Body composition tracking
- Priority response within 24 hours
Executive Performance Baseline
The required starting point for the full Prime State Protocol. It measures where you are now and determines the right 12-week coaching pathway.
One-off assessment · not the full coaching programme
- WHOOP One device and membership
- Blood pressure and body measurements
- 14-day performance data capture
- 90-minute findings consultation
- Written performance strategy
- Recommended 12-week coaching pathway
- £450 coaching credit when eligible
20 Years. One Focus.
Jermaine combines more than two decades of coaching experience with a BSc in Physiology and a background as a Physiologist and Wellbeing Advisor at Nuffield Health. Every programme is built on science and shaped around the person.
Find Your Best Fit.
Tell us where you are now and what you want to improve. We’ll recommend the right Prime State pathway and arrange your call.